STRATEGIC CONSULTING
Strategy and execution in a competitive marketplace are key to success. VI Research is well positioned to support you at a company, functional and brand strategy level. VI Research will work with you to establish strategies and objectives for both short-term and long-term growth.
VI Research provides the following strategic consulting services:
Set your product apart with the right positioning to ensure market success. Investing in outcomes research early in your product lifecycle can bridge the gap between R&D and commercialisation. Being proactive and measuring economic metrics earlier can fast track your commercialisation efforts. VI Research will help you build a portfolio of real-world evidence that clearly defines the value of your product versus your competitors.
With escalating healthcare costs and declining budgets, as well as increased pressure from payers, regulators and investors, you need to be more and more sophisticated in your pricing strategies to maximise your profits. VI Research will help you quantify the economic value of your healthcare solutions and develop optimal pricing strategies in support of business objectives.
Your real-world evidence portfolio supports your competitive strategy by advising how you should position your product against competitors to increase your market share and competitive advantage over time. This means taking a strategic view of the competitor landscape and crafting your competitive strategy from that.
Current economic forces are pushing you to expand your current markets and explore untapped markets. Apart from mergers and acquisitions, there are various strategies for acquiring new or entering foreign markets. To create an effective market entry strategy, you need a partner with extensive knowledge of the local and global industry. VI Research can help you build a solid foundation based on deep insights.
Create innovative strategies to forecast potential losses, prepare for generic launches, counteract revenue losses and maximise returns from your existing product portfolio. VI Research has skilled business leaders who can integrate these forecasts and outputs to help you make the right investment decisions within your patent expiry strategy.